You’re standing in front of the mirror before a pivotal meeting. The off-the-rack suit you bought feels… fine. But it pulls slightly at the shoulders, the sleeves are a fraction too long, and it does nothing to project the authority you command in the boardroom. 

That feeling, the gap between your actual capability and how you look, is something most leaders recognize but seldom name. With ultra-high net worth individuals driving up to 40% of all luxury market spending, according to UniformMarket, a strategic investment in one's personal brand is less a luxury and more a competitive necessity. 

It's a need that Los Angeles-based WoodyWilson.com has been meeting for 20 years, building a reputation for C-suite fashion with a client list that includes George Clooney, Magic Johnson, and Dwayne "The Rock" Johnson.