Take an elongated diamond and rotate it ninety degrees. The stone has not changed, but the line it creates across the neckline has. A marquise suddenly stretches from side to side, while an oval becomes a horizontal flash rather than a vertical drop.
Ritani plays with that shift in a group of step-cut lab-grown diamond pendants built around pear, oval, and marquise shapes. Upright, east-west, bezel-set, stationary, and split-bail versions give the same basic idea several different personalities before carat weight even enters the conversation.
Let Orientation Do More of the Styling
An elongated diamond naturally directs the eye along its length. Set vertically, it draws that line downward. Turn it east-west, and the same shape creates width across the chain instead.
