Threads & Fabric

Ysl Beauty

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Sleek bottles of men's cologne displayed prominently on a counter in a luxury beauty store, highlighting the surge in men's fragrance sales.
Beauty Thread

Men's Perfume Sales Surge at Sephora and Ulta Beauty

YSL Beauty, driven by strong men's fragrance sales, claimed the number-one brand spot at both Sephora and Ulta Beauty for first-quarter online sales.

Sofia Rios·June 9, 2026